Why MoveEV’s Direct Pay Feature Matters So Much: Insights from CBRE’s Amy Allen at Geotab Connect
Geotab Connect is a premier fleet technology conference where industry leaders gather to discuss innovations in telematics, data-driven fleet management, and electrification strategies. At this year’s event, Geotab Connect 2025, Amy Allen, EV Program Manager at CBRE, participated in a panel discussion titled “Elevate Your EV Fleet: Unlocking Efficiency and Savings.” During the session, she highlighted the challenges of fleet electrification and why CBRE turned to MoveEV for home charging reimbursement—specifically emphasizing the game-changing impact of MoveEV’s Direct Pay feature.
Panelists from left to right: Jeff McAleece (Purolator), Sashko Stubalio (Flipturn), Eric Mallia (Geotab), Tara Spencer (MoveEV), and Amy Allen (CBRE).
The Challenge of Home Charging Reimbursement
“Our experience has been the same as anyone else trying to electrify right now,” Allen shared. “It is definitely challenging. Most of our technicians take their vehicles home. The problem is most of them live in apartments without home chargers. For those who can charge at home, that’s great—but we needed a fair, accurate, and timely way to reimburse them.”
CBRE initially experimented with different reimbursement models.
“We tried using published state averages and then more localized utility rates,” Allen explained. “Neither worked because they didn’t account for time-of-use rates, tiered billing, or individual household energy costs. That’s when we partnered with MoveEV—because they had a solution.”
Why CBRE Chose MoveEV
When evaluating solutions, CBRE selected MoveEV for two key reasons:
Tax-Free Reimbursement
“MoveEV was one of the only companies that truly addressed our key concerns,” Allen said. “We didn’t want our drivers to be taxed on their reimbursement as a fringe benefit. Every one of my drivers has a unique reimbursement rate, and MoveEV ensures they’re reimbursed for the exact amount of electricity they use.”
With an accurate reimbursement method, driver payments remain tax-free, saving both the company and drivers up to 35% on state and federal taxes.
2. The Critical Role of Direct Pay
Beyond accuracy, cash flow became a major concern for technicians and fleet administrators.
“All my guys using this right now are blue-collar workers,” Allen explained. “We’re sometimes reimbursing $100 to $200 per month for their electric use. And everyone here pays an electric bill—you know when you get your bill, you typically have two weeks to pay it. That’s a big ask for employees to front that cost.”
That’s where MoveEV’s Direct Pay feature made all the difference.
“MoveEV implemented an ACH direct payment option, meaning our drivers go through an approval process and are reimbursed within two weeks—before their bill is due. That speed was just as important as ensuring they were reimbursed the correct amount.”
Filling a Critical Gap in the Market
Reflecting on the evolution of EV fleet solutions, panel moderator Eric Mallia from Geotab emphasized how technology partners like MoveEV are stepping up to solve real-world challenges.
“A few years ago, I was begging our product team to build a home charging reimbursement solution. I knew this was a problem that needed solving,” Mallia recalled.
“Then MoveEV showed up. They explained their integration with Geotab, how their solution worked, and I thought, Wow, this is exactly what we needed. This is exactly what I was hoping for—the power of the Geotab Marketplace and seeing great partners like MoveEV develop solutions like this.”
The Takeaway: Efficiency, Accuracy, and Cash Flow
MoveEV’s Direct Pay isn’t just about making reimbursement easier—it’s about eliminating financial strain on employees and ensuring fleets operate more efficiently.
For fleets like CBRE, accurate reimbursement combined with fast payouts results in:
✅ Fewer administrative headaches
✅ Happier drivers
✅ A smoother EV transition
As Allen put it:
“MoveEV didn’t just solve the math problem; they solved the real-world problem—getting money back into employees’ pockets as fast as possible.”
MoveEV’s reimburseEV solution is now available through the Geotab Marketplace Order Now program. Click here to learn more.